SOULFUL

Soulful is an Australian owned company that provides student and pregnancy milk formulas and honey to Australian and Chinese families. Seeing a gap in the market for nutritional milk powders for pregnant mums and school children, we develop our own milk formula to meet their needs.

Inspired by the wholesome nature of Australian produce we created a brand that championed the natural goodness of Australian milk and the importance of healthy eating.

We created everything from the product development, brand identity to packaging and collateral. As a key sign of success, Soulful was recently acquired by McPhearsons to join their portfolio of products.